Ownership over rental
Customer relationships are an asset. They should appear on the balance sheet of the business that created them — not on someone else's quarterly report.
About mintus
We help SMEs own their customer relationships.
For two decades, small and medium-sized businesses have been forced to rent reach, customer data and even loyalty from giant Web2 platforms. mintus exists to give that ownership back — on infrastructure that is open, programmable and verifiable.
Mission
Put the value back where it was created.
A coffee shop should own the loyalty it earned. A boutique should keep the customer it served. A restaurant chain should reconcile its own gift cards without paying a middleman a vig on every transaction. mintus brings these basic, deserved rights back into the hands of the businesses that earn them.
Approach
Make hard tech invisible.
Blockchain, smart contracts and decentralized identity are powerful — and historically incomprehensible to the average merchant. mintus packages those primitives into tools any small-business owner can adopt in an afternoon: a visual contract editor, a smartphone cashier, and a wallet that signs in with a username.
Principles
What we believe.
Programmable over proprietary
Voucher rules belong in code that anyone can audit, not behind the closed APIs of a single vendor. Smart contracts make the rules portable, transparent and tamper-evident.
Familiar over crypto-native
Consumers should never have to manage a seed phrase to redeem a gift card. Our DID layer hides that complexity entirely.
Privacy by default
Personal data should travel with the consumer, not be harvested by every merchant in the network. We minimize collection and maximize portability.
Auditable settlement
Every mint, transfer and redemption is recorded on-chain. Accountants, regulators and merchants speak the same language because they read the same ledger.
Small first
Most loyalty software is designed for enterprises. mintus is designed for a single store first, then scales up — never the other way around.
Work with us.
If you're a merchant, a developer, an investor, or a policymaker interested in what an open loyalty stack looks like, we'd love to hear from you.